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NCS Code: 3339.0200
A Brand Manager develops and executes a brand strategy to build brand equity and drive consumer loyalty. They oversee product positioning, manage marketing campaigns across digital and traditional channels, conduct market research, collaborate with creative and sales teams, and measure brand performance metrics. Brand Managers work across FMCG, retail, e-commerce, technology, healthcare, and services sectors.
Analytical Thinking
Problem Solving
Teamwork
Communication
Scientific Documentation
Saurabh Jain is a prominent marketing leader currently serving as the Regional Marketing Director (South Asia) at Reckitt. Starting his career with a foundational stint in sales, he successfully pivoted into brand management. Jain has been instrumental in leading purpose-driven campaigns for global brands like Dettol and Lizol. His data-driven strategies and consumer-centric approach have significantly solidified Reckitt’s market leadership, particularly by challenging traditional gender norms in household advertising.
Post-Matric Scholarship Odisha
Brand Managers can pivot to entrepreneurship by launching D2C (Direct-to-Consumer) startups or Brand Consultancy firms. They can establish creative agencies, specialised marketing laboratories, or research-led startups focused on consumer behaviour analytics. Opportunities also exist in building sustainable/green brands, where they apply environmental solutions to product lifecycle management and brand storytelling.
Visual (Correctable)
Mild Hearing Loss
Neurodiversity
Chronic Health Conditions