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NCS Code: 2431.0100
A Digital Marketer is responsible for promoting products, services, or brands using online channels such as search engines, social media, email, websites, and mobile apps. The role involves developing data-driven marketing strategies, running paid advertising campaigns, optimising content for search engines (SEO), and analysing user behaviour to improve conversions.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Social media marketing and content strategy
Data analytics
Paid advertising (Google Ads, Meta Ads)
Email marketing and automation
Copywriting and communication skills
Basic graphic design and video editing
Understanding of customer behavior and digital trends
Soumendra Jena, hailing from a modest middle-class family in Rourkela, Odisha, represents a remarkable journey of resilience and self-made success. Over 17 years, he worked tirelessly in the digital space, overcoming financial challenges and mastering content creation and community management. Through consistent effort, he built a global brand focused on AI and personal finance. His transformation—from a humble home in Odisha to a luxurious lifestyle in Dubai—stands as a powerful example of dedication, perseverance, and the potential of digital careers.
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